
Look: Mark of the Buffs
For $5, We’ll Take the Buffalo
The ÂÌñ»»ÆÞ adopted the buffalo as a mascot in 1934, after a national, student-led contest generated more than 1,000 responses. Boulder resident Andrew Dickson ultimately was credited for the first of six submissions proposing the buffalo. He won a $5 prize.
Once ubiquitous in the western United States, the American bison quickly became the primary symbol of CU-Boulder’s athletic teams and, to some extent, of the university itself.
The graphic below displays iterations of the CU-Boulder Athletics logo — some formal, some informal — over the decades.
The current athletics logo, which includes both the buffalo and the interlocking letters “CU,� was updated in 2005 with the help of designers at Nike.
Whichever representation you like best, perhaps you’ll agree — there’s no substitute for Ralphie herself.
Illustrations courtesy CU Athletics

1940s

1950s

1950s

1960s

1970s

1980s

1980s
