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By Melanie Fellay (Acct'15)

(Spekit; 172 pages; 2025)

ÌýWe're living in the Change Economy. The age of AI is disrupting everything and your enablement strategy is no exception.

In Just-In-Time: The Future of Enablement in a World of AI, Melanie Fellay, co-founder and CEO of Spekit, delivers a powerful wake-up call to marketing, enablement and sales leaders: the playbooks that got us here won’t get us where we’re going. Traditional methods are failing because they weren’t designed for the pace of today’s workforce or the realities of an AI-driven world.

This book challenges the status quo and offers a bold new vision for enablement. It's a vision built on speed, agility, and continuous learning. With practical strategies and real-world examples, Melanie shows how organizations can unlock performance, scale knowledge, and thrive by embracing a Just-in-Time Enablement approach.

But this isn’t just a book about enablement. It’s about the future of work itself. The AI-driven changes we’ve been predicting for years are no longer on the horizon, they’re here. The clock is ticking, and the leaders who act now will build teams that are more adaptive, more productive, and more prepared for what comes next.

Just-In-Time is both a guide and a manifesto: a roadmap to transform enablement into a competitive advantage in the AI era.