Business & Entrepreneurship
New research shows that donation appeals work best when they follow certain emotional arcs.
Most reviews reflect a “vibe” and not pure quality, making bargains not the deals they seem, according to a CU marketing researcher.
Publicly traded firms are hiring more accountants and improving financial reporting in response to a “clawback” rule that recovers CEO bonuses if earnings turn out to be misstated, new research shows.
A job growth rate of 0.6% supports steady gross domestic product gains, as most industries add jobs.
Not all thank-yous land the same. Research shows the right kind of appreciation can boost morale and encourage open communication.
Marketing professor Ying Zeng explains the psychology behind blind-box toys and how they engage our curiosity, identity and social instincts.
Even as the shutdown ends, shoppers and businesses face a murky economic picture heading into the holidays.
Learn how to navigate holiday shopping with tips from ñ marketing expert Ying Zeng.
A ñ ethicist argues that it’s time to rethink corporate responsibility when it comes to preventing gun violence.
A new report from the Leeds School of Business shows ñ's statewide economic contribution over the previous fiscal year.