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The Business of Sports (BOS) program��is a two-month, intensive program offered by the Leeds School of Business. The program is a 9-credit “boot camp” for students and recent graduates who are seriously interested in pursuing careers in the sports and recreation industry.

This program consists of a 3-credit Maymester prerequisite course and a 6-credit summer course. The program is expected to run from May through mid-July 2027. Final program dates will be announced when the 2027 application goes live.

Students will learn about what it is like to work in various divisions of the sports business world. Students typically have the opportunity to hear from industry practitioners about key business of sports topics, their careers, and day-to-day operations of these facets of sports. Key topics may include:

• Diversity and Inclusion
• Sports Analytics
• Sports Facility and Event Management
• Sports Finance
• Sports Law
• Sports Marketing and Sales
• Sports Sponsorship
• Ticket Sales
• Social Media Marketing

In addition, students will conduct extensive research on a project developed by one of our contributing partners.��They will work in-depth with a research professional to cultivate research on a chosen topic by the industry, working in real-time to help solve problems faced by organizations in the professional world.

Mission

The��mission��of��the��BOS��program is to offer high-quality academic and experiential learning designed to prepare its graduates for potential careers in the��sports industry. The��BOS��program establishes and maintains meaningful partnerships with some��of��Denver’s premier industry leaders, as well as sports organizations from around��the country,��to forecast developing trends and cultivate new practices. The��BOS��program is dedicated to ensuring that students are well-prepared to provide positive contributions to the��sports��industry.

Vision

The��vision��of��the BOS program��is to continue expansion as a renowned leader in��sports business��programs. Through an experiential curriculum that promotes community, engagement cross-disciplinary collaboration, and data-driven decision making, we strive to increase students’ knowledge and further their opportunities through the ongoing enhancement��of��this unique program.