Class Information

Students with sophomore standing and above may applyto the program. In addition, students must take the Maymester “Introduction to the Business of Sports” course (BADM 3880) to participate in the summer Business of Sports program course (BADM 4820). The program is expected to run from May through mid-July 2027. Final program dates will be announced when the 2027 application goes live.

The "Introduction to the Business of Sports" Maymester prerequisiteclass is not included in the tuition for the Business of Sports program course. The prerequisite course is a separate cost based on summer tuition fees.

Class Size

The class size will be50 students total. This group size is large enough to promote diverse opinions and discussions, but small enough to allow individual attention from instructors, industry guest speakers, and staff.

Class Structure

The course schedule varies each year. Students typically have the opportunity to hear from industry practitioners about key business of sports topics, their careers, and day-to-day operations of these facets of sports. Key topics may include:

  • Sports Analytics
  • Sports Facility and Event Management
  • Sports Finance
  • Sports Law
  • Sports Marketing and Sales
  • Sports Sponsorship
  • Ticket Sales
  • Social Media Marketing

Students also have the opportunity to conduct extensive research on a project developed by one of our contributing partners. Students work in assigned teams based on their interests. At the program’s conclusion, groups present their project findings to their partner organization. The organizations value the research conducted by the students, and frequently implement the student recommendations. The following companies have provided the program with various research topics:

  • CU Athletics
  • Denver Broncos
  • Kroenke Sports Enterprises
  • And many more!!

Site Visits

Typically, there are designated days for site visits to local sports venues such as EmpowerField at Mile High andCoors Field. On these days, students will see the behind-the-scenes operations of major sports venues. After the tour, students will meet several employees who discuss how they got into sports and what they currently do on a daily basis. These site visits are great opportunities for students to meet industry professionals, find positions within these organizations, or seek guidance to obtain similar positions to the speakers.

Career Development

Throughout the program students have exclusive opportunities to network with professionals from the sports industry through guest lectures, site visits or other events. A core component of this program is to provide students with significant professional connections to build and grow their professional networks within the sports industry.